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Is This the Future of Your Wardrobe? Inside Cloud Closet!

Turning Your Wardrobe Into a Search Engine | Interview with Caroline Lakshmanan

“Driverless cars, Katy Perry in space, where is the Clueless closet promised us 30 years ago?”

In a world drowning in digital noise, where endless feeds and relentless algorithms promise to simplify our lives but often add to the clutter, the fashion industry has been particularly susceptible. We've all been there: staring blankly at a screen, scrolling through Google Images or Pinterest boards, searching for "outfit inspiration" that rarely feels truly personal. We're bombarded with ads, irrelevant suggestions, and a sheer volume of products that only magnify the dreaded "clueless closet" dilemma.

Here's a sneak peek at the UI.

Home feed of Cloud Closet displaying outfits of friends with text reading, Social fashion platform that takes OOTDs to the next level. See what your friends are planning to wear in Cloud Closet groupchats, see their closets, get feedback on which shoe?, what do I wear to meet his parents?, and explore your styles together.
UI of Cloud Closet's Home Feed
A feature on Cloud Closet displaying the wardrobe tab full of outfits in a digital wardrobe with text reading, Populate wardrobe library via stickers. Plan for upcoming events and tag outfits for quick reference. Share looks and wardrobe with friends for streamlined feedback. Buy items directly from recommendations from friends & AI.
UI of Cloud Closet's Wardrobe Tab
A feature on Cloud Closet displaying the wardrobe tab full of all outfits the user has uploaded into their digital wardrobe with text reading, Cloud Closet helps you tackle the I have nothing to wear issue, creating a gallery of what you already own and how to continue styling. Helps fashion enthusiasts and beginners figure out and refine their style.
UI on Cloud Closet where the user can view all their uploads
First image showcasing how the category feature on Cloud Closet displays how grouping works in a digital wardrobe with text reading, Packing becomes so much easier when you can see what you own already and how it already looks and feels on you. Create highly personalized sections just for you, like music festivals.
UI of Cloud Closet's Packing and Planning Features
Second image showcasing how the category feature on Cloud Closet displays how grouping works in a digital wardrobe with text reading, Whether you need the simple categories, like chill, spring, or date night, see inspiration from your friends and other fashionistas in those sections. Or create your own like streetwear city fits and Office straight to the club.
UI of Cloud Closet's Packing and Planning Features
Third image showcasing how the category feature on Cloud Closet displays how grouping works in a digital wardrobe with text reading, Categories are perfect use for packing, just create category Japan, Paris or Tulum and easily plan from your phone on your commute.
UI of Cloud Closet's Packing and Planning Features
Fourth image showcasing how the category feature on Cloud Closet displays how grouping works in a digital wardrobe.
UI of Cloud Closet's Highly Personalized Category Groupings
A feature on Cloud Closet that gives recommendations to your outfits.
UI of Cloud Closet's Highly Personalized Recommendations

But what if there was a better way? What if your fashion journey wasn't a solitary, ad-ridden scroll, but a dynamic, social, and intelligent experience? Enter Cloud Closet, the app poised to revolutionize how we dress, shop, and express ourselves.

Let's be honest: Google and Pinterest, while vast in their reach, are simply not tailored to the nuanced world of personal style. They're general search engines, not fashion confidantes. Their algorithms lack the sophistication to understand your existing wardrobe, your personal preferences, or the real-time context of your life. And the ads? They're everywhere, interrupting your flow and pushing products you don't need, from brands you might not even like.

Beyond the noise, these platforms are inherently unsocial. Fashion is a conversation, a shared experience. We ask our friends for advice, screenshot looks from influencers, and track outfits in our Notes app – a fragmented, disorganized mess. This disconnect between inspiration and action is precisely where traditional shopping apps have failed, leading to low engagement and a frustrating user experience.

A visual comparison between Google, Pinterest, and Cloud Closet for a Coachella outfit search.
Comparing Google, Pinterest, and Cloud Closet's search capabilities
A visual comparison between Google, Pinterest, and Cloud Closet for a French countryside wedding outfit search.
Comparing Google, Pinterest, and Cloud Closet's search capabilities
A visual comparison between Google, Pinterest, and Cloud Closet for a fashion map search.
Comparing Google, Pinterest, and Cloud Closet's style map
A map feature of Cloud Closet.
Browse closets abroad. Get a smart shopping list from AI + your friends

Cloud Closet is here to change that. They are not just another fashion search platform; they are a social fashion platform with search capabilities like never before. Imagine a world where your purchase history isn't static, but a living, breathing component of your style journey. Where style decisions happen in real-time, informed by both cutting-edge AI and the invaluable input of your trusted community.

The "clueless closet" is a universal struggle. We stand before a packed wardrobe, feeling like we have nothing to wear. We buy new items, only to realize they don't quite fit with what we already own. Cloud Closet is what everyone needs, and they are here to deliver.

Their solution leverages the power of human input combined with advanced AI to surface smarter suggestions and ease those "what do I wear?" moments, starting with what you already own. Forget endless scrolling; get recommendations rooted in your existing wardrobe and preferences.

The future of everyone's wardrobes is a dynamic, interactive space. Social commerce is growing three times faster than traditional e-commerce for a reason: people are overwhelmed. The over-inundation of products and the lack of authentic reviews make it harder than ever to shop with confidence. Cloud Closet fills the gap between inspiration and action, organizing your wardrobe, connecting social input, and driving smarter purchase decisions.

Cloud Closet is more than just an app; it's your personal style network, creating a space for trusted advice from friends alongside personalized AI. It’s time to move beyond fragmented notes and endless, ad-filled scrolls. Embrace a smarter, more social, and truly tailored approach to your wardrobe. Cloud Closet is here to ensure your fashion future is clear, confident, and connected.